Emails

Points to keep in mind:

• Have exactly one message in your email
• Be concise and to the point of why did the user receive this email, what (re)action is expected from the user and which other party triggered the email to be sent
• Present the most expected action as a primary action button just below the introductory text
• Don’t advertise. All promotion is managed by Tradeshift and sent out through opt-in newsletters. Application emails are for actions/app-events only. Irrelevant content dilute the signal-strength from other Tradeshift emails
• Make your emails work on mobile devices